Using connotation is going to be a writer’s biggest challenge, but if achieved, their biggest success. When a fiction writer crafts a story, they want their audience to see the setting and experience the triumph or despair, not read about it. Show your audience, do not tell them. Using words that provoke feelings and emotions in the reader is going to engage them much more into the plot and characters, making more of an invested interest into the read.
If an advertisement company says their bread, for example, taste good. We have to take their word for it, but we are not encouraged to buy it. When we can read or be told that the warm mouthwatering freshly baked bread will stimulate your palate as the rich brown aroma awakens your senses, we can almost taste the product. Maybe our mouth even started watering and now the consumer craves a taste. This is using literal words to show a better picture of what is being said, awakening our emotions.
Connotation is a great way to give more meaning and depth to our words, using metaphors and simile’s to provide a more descriptive vision. Whether writing for fiction, nonfiction, poetry or screenwriting, all writers should add these powerful visions so their work creates a lasting impression.